The Easiest & Fastest Way to Advertise on Radio or in Podcasts
50m UK radio listeners each week
1bn+ hours of radio listened to each week
38% of UK adults listen to
a podcast at least once a month
51% of listeners say podcast ads make them want to buy
The UK's No.1 network in radio and podcasts
The most listened-to podcasts. The most recognised radio stations at your fingertips.
The average listener tunes into almost 21 hours of live radio a week
More than 20m people in the UK listen to podcasts
With over 50m weekly listeners, Klaxon's network of premier audio publishers Global, Bauer & Acast means we are home to the largest ad-supported UK audience in digital.
Prefer to create your own ad? Start here
Create your own advert in five minutes using our AI tool with hyper-real voices.
-
No recording equipment, script, or even a broadcast voice required
-
Write your ad script or let our AI suggest a script
-
Manage your advert's broadcast, liaising with broadcasters or media agencies
-
Download your advert for just £49+VAT
The power of audio
Over 1 billion hours of radio are consumed on average every week
The average listener tunes into almost 21 hours of live radio a week
9 out of 10 people in the UK listen to radio at least once a week
50.9% of UK listeners tune into commercial radio stations compared to 46.7% that listen to BBC stations
More people are listening to radio and podcasts than ever before and the audience is growing rapidly
More than 20m people in the UK listen to podcasts (forecast to reach 28m by 2026)
Podcast ads grab more attention than any other form of advertising
45% of UK listeners have made a purchase because of a podcast advert (with 25% making multiple purchases)
Almost two thirds (62%) of listeners who hear a podcast ad take action
People of all ages listen to podcasts with 25-34 year olds the most avid listeners
Sources: The Guardian, Embryo, Grand View Research, Tapestry, Podknows, eMarketer, Acast, Spotify, Global Media, South California News Group
Hear some of our previous ad campaigns
Broadcast your advert in any language
We can create it in a wide range of languages including:
French
Spanish
German
Polish
Dutch
Chinese
Maximise your budget with digital targeting
Klaxon lets you decide exactly who hears your ads — based on demographic, locations, devices, interests, and more.
Location
Day and time
Interest
You can target by county, city, or post code.
Describe the item and include any relevant details. Click to edit the text.
Focus your ad on user interests, such as pensions
Demographics
Behaviour
Status
Target by gender or age group (18–65+).
Segment based on 350+ different listener behaviours and interests.
Find your right audience based on status.
Device
Optimize your campaign for specific devices, e.g. mobile phones, tablets, laptops or smart speakers.
Item Title
Describe the item and include any relevant details. Click to edit the text.
Ad positioning
For podcasts, determine your ad placements using a combination of pre-, mid-, and/or post-roll inventory.